Brookside Research Branding

 

  • My buddy John at Longblink wanted some branding help for their client Brookside research, an investigative journalism firm located in New York.

  • Longblink and I worked together to establish the principles for the brand design. We knew we wanted something fresh to adapt to various media and editorial situations. It also had to be professional enough to appeal to law firms and corporations while maintaining the unique character of the partners, both journalists, and rebels at heart.

  • We tackled the brand design first, creating many different rounds for the logo until we had the right mix of professionalism and personality. Then we made an executive summary, some one-sheets and finally designed and launched their website.

Various Logo Drafts

Executive Summary Design Approaches

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Brookside-Summary_07_fred copy.png

Website Page Layouts

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screencapture-brooksideresearch-what-we-do-2022-07-04-12_55_54.png
 

Moodboard Inspiration for Visual Tone and Art Direction

 
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