TurnTo helps people help each other.
— "TurnTo provides innovative tools and tactical insights for optimizing customer acquisition, activation, retention, revenue, and referrals."
BEFORE SOCIAL WAS SOCIAL
TurnTo brought me in to help launch the beta of their app and website. Both the app and the website were designed to scale rapidly. We knew that a very large number of users would join, because of that the design priority was to make sure their experience was as easy to manage as possible.
The design process required that I collaborate with the programmers in real-time working inside an Intelligent Design Environment (IDE). As we were testing the product we were prototyping the UX directly in the browser. One of the best outcomes designing in this way was that it really allowed me to learn CSS and coding practices I hadn't had access to other projects.
- App Interface Design
- Website Design
- Front-end Programming
- Custom Icon Design