TurnTo’s mission is to socialize online commerce. They build applications that combine social data, commerce data, and new and old ways of communicating to help shoppers make better decisions and to improve business performance for sellers. To them, social commerce means real-world relationships and direct connections between shoppers, because relationships and connections are the foundation for trust. I was brought on as the initial lead designer responsible for developing the design interface of the application, the  public website, icon usage and revised brand logo.