What is Video Ad Streaming?
— "You watch a movie on Netflix. You stream music from your Spotify. You share videos with friends. Now imagine the advertising industry doing all that with video ads."
INVENTING THE FUTURE
Getting an ad on to every device is a cumbersome, difficult process that hundreds of advertisers and their creative and media agencies deal with everyday. It takes entirely too long for digital video teams to track down the campaign’s creative assets, video ad files are duplicated again and again, scattered all over the Internet. Video campaigns start late, video quality degrades and rights infractions stack up – to the tune of over $75 million annually.
Extreme Reach's platform can stream an ad to any device without the complicated workflow process. We created the "Stream On" campaign to let the advertising world know how easy it is for them to do what they do best. The campaign covered every channel of marketing: web, print, paid and owned media, events, premiums and especially video.
A full omnichannel marketing campaign that included three videos; each about a specific pain point of the video advertising process.
- 3 videos shot onsite in a stream in Georgia
- Custom illustration and graphic design
- Web development
- Print design
- Event production (custom booth creation)
- Banner and print ads (AdAge, ANA, etc)