What's a first (or millionth) impression worth?
— "Give us a way to clearly measure or score the value of our campaigns"
HAVE YOUR VIDEO CAKE AND EAT IT TO
In the heydays of Video Advertising (c. 2011) Tremor Video (now Telaria) created the eQ — the first scoring method of its kind for video ad placements. No other measurement tool on the market for video advertising weighed the three criteria that eQ score does: viewability throughout an ad's duration, player size, and ad completion rate.
When it came to video campaigns, Tremor Video was the best at it. Their platform was built on proprietary technology that analyzed multiple variables to explain advertising effectiveness in the context of how, when, where, and most importantly, why people engage with video ad campaigns.
At the time I was Creative Director at Tremor Video, we handled all aspects of marketing as an in-house group. This was one of many initiates I worked on over a 5 year period.
- Branding & Creative Direction
- Web Design