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Amor Aeternus

Most couples get rings, some get tattoos, we got a logo. And a trip to Paris.

"Hey baby, wanna’ go to Paris and have some stuff printed on a Heidelberg?"

WHY Letterpress

My wife was thinking ooh la la, Paris! I was thinking, ohhh Heidelberg! “While it was considered obsolete and destined to disappear, the letterpress is today revered by the lovers of fine papers.” Directly stemming from the inventions of Gutenberg, Letterpress consists of pressing paper on a assembly of lead characters or wood, or on an engraved plaque serving as a buffer. Not better place than Paris to do it.

UM, TECHNICAL ISSUES?

OK so not quite technical more like language issues. And maybe some measurement issues (pounds vs grams paper weight, inches vs centimeters, etc). We got to work directly with Jean-Frédéric Pouvatchy and the printers at Letterpress de Paris. Half the fun was running around Paris trying to meet up and having long lunches talking about paper stocks.

PROJECT DETAILs

  • Letterpress printing done at Letterpress de Paris
  • Print run of 2 sets of 500 business cards and 500 notecards
  • Printed by hand on paper only available in Europe
  • Printed by Pascal (one of the last printers who learned 30 years ago how to run the Heidelberg)
 
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