Conceived on the streets of the East Village in the early eighties, Daang Goodman, Tripp NYC's founder and designer, has drawn inspiration from the underground rock and roll scene and fused it with downtown NYC street style. Tripp NYC has stayed true to its rock and roll roots providing an outlet of expression for everyone. The brand is forever looked to for setting fashion trends both on the stage and the street. As the designer for the project I have to say that the guys at Tripp are awesome, the brand is iconic, the photos are great... everything about this project was totally fun. The most unique thing though was how open they were to trying out new technologies and different ways to display content and information... that's, to some degree, why they are so badass. View site.