Real people. Real data... People data.
— "Krux served as a platform for brands to collect data across devices and use it to better understand their customers."
Before Krux became the Salesforce DMP, It was s small company that set out to do a big thing – they wanted to shift the advertising model of one-to-many (think Super Bowl ad) to one-to-one. They understood that browsers and mobile devices don’t buy things, people do. So they set about creating an enormous data platform that gathers 3 billion browsers and devices, supports more than 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences. Every. Single. Month.
2014 the year of velocity
When they brought me on board to create and design their sales and event marketing material, market saturation was high, there was a lot of look-alike companies offering the same or similar (and sometimes actually there platform) for cheaper and less. Every day for a few months we made content, but like, a lot of content. Onesheets, presentations, decks, web page designs, banner ads... we just churned out marketing to get their message out and in front of the advertising industry.
Creative direction, art direction, graphic design, print design and infographics all at super human speed.
- Articulated the brand message
- Built a suite of templates and tools
- Custom illustration and design
- Custom iconography
- Print design
- Event graphics