Noche de Pasion
Noche de Pasion had a unique branding challenge.
They wanted to enter the vast sweet wine market with a more "hand made" product that would still appeal to a large demographic.
In short, they wanted to attract consumers looking for an inexpensive sweet red wine while creating a product that restaurants wouldn't be afraid to put on their lists.
We knew we could do that and take it one step further by creating an audacious label that restaurants wouldn't just want on their lists, they would want to use as set dressing.
The label and story we came up with merges kitschy romance novels, Marvel Comics, and overt sexuality. If a Pedro Almodovar movie were a wine, it would be Noche de Pasion.