3-Steps to a Killer Data Strategy

"The cloud will be very big.Trust me."

Exelate, a big data company located in New York, was going through a rebrand and wanted to get a specific message out to there customers about creating a Data Strategy. I worked with the Exelate team to help create a look and feel that would be eye grabbing and separated somewhat from their existing visual identity.

The early comps employed an illustrational style that featured a clever little fellow I called The De-TECH-tive. He wasn't as strategic as he needed to be but he sure was fun to make.