Krux Sales Marketing & Event Collateral
-
Before Krux became the Salesforce DMP, it was s small company that set out to do a big thing – they wanted to shift the advertising model of one-to-many (think Super Bowl ad) to one-to-one. They understood that browsers and mobile devices don’t buy things. People do. So they set about creating an enormous data platform that gathers 3 billion browsers and devices, supports over 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences. Every. Single. Month.
-
When Krux brought me on board to create and design their sales and event marketing material, market saturation was high; many look-alike companies offered the same or similar (and sometimes their platform) for cheaper and less. So every day for a few months, we made content, but like, a lot of content. One sheets, presentations, decks, web page designs, and banner ads, we just churned out marketing to get their message out and in front of the advertising industry.
-
Creative direction, art direction, graphic design, print design and infographics all at super human speed.
• Articulated the brand message
• Built a suite of templates and tools
• Custom illustration and design
• Custom iconography
• Print design
• Event graphics
