Krux Sales Marketing & Event Collateral

Before Krux became the Salesforce DMP, it was s small company that set out to do a big thing – they wanted to shift the advertising model of one-to-many (think Super Bowl ad) to one-to-one. They understood that browsers and mobile devices don’t buy things. People do. So they set about creating an enormous data platform that gathers 3 billion browsers and devices, supports over 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences. Every. Single. Month.

When Krux brought me on board to create and design their sales and event marketing material, market saturation was high; many look-alike companies offered the same or similar (and sometimes their platform) for cheaper and less. So every day for a few months, we made content, but like, a lot of content. One sheets, presentations, decks, web page designs, and banner ads, we just churned out marketing to get their message out and in front of the advertising industry.

Creative direction, art direction, graphic design, print design and infographics all at super human speed.

• Articulated the brand message
• Built a suite of templates and tools
• Custom illustration and design
• Custom iconography
• Print design
• Event graphics