Musings on all things typography and design.




The next time you use the word stereotype, think of printing. A stereotype, also known as a cliché, stereoplate or simply a stereo, was originally a "solid plate of type metal, cast from a papier-mâché or plaster mould (called a flong) taken from the surface of a forme of type" used for printing instead of the original. It helped printers free up their metal type and all the formes that held the type in page composition. It's an early system of reproduction. Early, like 1712 early. #typography #printing #design#nowyouknow

cody dennison