WTF is personalization?

Eyeview is the world’s leading personalized video solutions provider. 

They create and execute broadcast-quality online video campaigns from start to finish. By transforming brand assets into limitless personalized video messages and targeting each one of them to the right person at the right time and place.

Try to imagine a big machine, no think way much bigger than that, this machine can make hundreds of thousands of individualized videos, each one targetted to one person. In this way Eyeview doesn't care about the masses they care about you. I think of it as the opposite of reach.

But for an AdAge conference they needed some reach. They wanted to deliver a story that evangelicized their uniqueness and capabilities. I like the software. I like their creatieve assets. The company is cool. This presentation all but designed itself.