Robots are good. Bots are bad.
DoubleVerify offers much more then just Ad Verification.
In fact they developed an industry first by creating an Impression Quality metric called Digital IQ.
What’s Digital IQ?
Just like an IQ score is designed to assess your intelligence, DV Digital IQSM evaluates the quality of each impression in your digital ad campaign. The higher the impression quality, the better your ad campaign performs.
I helped these guys get their campaign up and running and worked on everything from interior graphics and signage, to decks, rich media banner ads, onesheets, case studies, and icons. Gotta love those little bot fraud icons.