"Make it look as cool as it is."
I spent all of 2014 traveling around America producing testimonial videos for Canon Solutions America (the print services side of Canon USA). We went to universities, hospitals, schools and a ton of printers form coast-to-coast.
One of the things I did while onsite at each of these locations was bring a 5d Mark III photo kit to capture shots of printer installations, then retouch each photo to match Canon Solutions America's current style guide.
Sometimes you gotta' get behind the lens.