Consumers have shifted their video consumption habits drastically in recent years — from cable to connected TV.
That’s not news. But advertisers have been slow to catch up, often undervaluing Web video commercials in a world where network prime time and Super Bowl ads still command the big money. To illustrate the trends advertisers should be watching, Tremor Video commissioned Frank N. Magid Associates to run a study on consumers’ connected TV preferences and viewing habits. The researchers recruited 1,010 video viewers from across the U.S. between the ages of 18 and 54. All respondents said they viewed video weekly on a smartphone, tablet or connected TV. Creative Director: Cody Dennison, Designer: Jax de Leon.