Extreme Reach started in 2009 as a network that bridged radio and TV creative with the brands that made it and the teams that needed it. Over the past ten years, Extreme Reach has added its talent business and production payroll and expanded into online video. Creating a new brand image that captured all of the core businesses and teams they serve was the ultimate challenge. When to rename? Is it a rebrand or a brand refresh? What is our brand equity, our legacy? How will change be perceived in the market? These questions and many more nuances got us to the final goal — an abbreviated name and a new logomark.

The rebrand project for Extreme Reach lasted a little over two years. However, since the larger project involved several different business units, 13 offices, and over 800 employees, we decided to break the rebrand into three distinct sprints. The first sprint aligned all the business units under one framework. The second sprint involved overhauling our platform and consumer-facing materials. Finally, the third sprint revealed the final updated logo and all of the marketing materials that came out of that sprint (website, positioning, platform naming, core messaging, internal branding, etc.).

The project included a complete overhaul of the business brand identity. New designs for the logomark, logotype and combination marks, a full suite of marketing collateral design, a new website, and all of the events and paid media to support the rebrand launch.