EQ Branding
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When it came to video campaigns, Tremor Video was the best at it. Tremor Video's built its platform on proprietary technology that analyzed multiple variables to explain advertising effectiveness in how, when, where, and most importantly, why people engage with video ad campaigns. In the heydays of Video Advertising, Tremor Video created the eQ — the first scoring method for video ad placements. No other measurement tool on the market, at that time, for video advertising weighed the eQ score's criteria: viewability throughout an ad's duration, player size, and ad completion rate.
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The project required us to dive deep into how we can report KPIs (Key Performance Indicators) and surface the data that was most crucial to customers. At that time, there was a race to be the first to report back on a video ad's effectiveness in the video advertising industry. Therefore, we needed to visualize the data, give the development team scope to display the data and create the brand experience and sales marketing material to announce the new score.
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At the time, I was Creative Director for tremor Video. I worked directly with the sales, sales marketing, and dev team to create the branding and creative direction, design the web pages and help with the front-end programming.
