Branding

Castigada Cabernet

It all began with some tango, bullfighting and an espresso on Arthur Avenue in the Bronx. 

La Castigada was a new wine to the already flooded wine market, so when we met the owner over some espresso on Author Avenue in the Bronx he wanted to know how he could compete in a market already crowded with Argentine wine.

So we settled on a persona for the brand that reflected the tradition of bull fighting, mixed with a little bit of tango.