Some things are easier done than said.
— "The workflow for TV and Video ads are totally different animals."
MAKE IT SIMPLE
Extreme Reach makes the process of delivering and streaming videos ads to all devices easy. In fact it's so easy it's almost hard to explain. Next time you watch a show and see 10 commercials, 8 of them will be delivered from Extreme Reach's platform. The marketing difficulty ER has is convincing advertisers to adopt their workflow that uses less cooks in the kitchen. In fact if videos were dishes, ER's process sends the dish from the chef to diner in one step. It's that easy.
PUT A BIRD ON IT. AND MAKE IT FLY.
It was a fun project I got to work with Cedric Geise a talented writer who worked his magic on the script, and Mondial, an agency based in Richmond, that handled the animation and sound design. From concept, to drawing, to storyboard... the whole process took about six weeks with several checkin's along the way.
Video reel created from scratch to be played on Extreme Reach's website, used for events and other promotional venues.
- Art Direction
- Project Management
- Post Production