Bio

 

I help build brands up and communicate what’s great about them. Sometimes they are my own.

 

ABOUT ME

I'm currently the Creative Director of Extreme Reach, an advertising technology company based in New York, NY. I'm one of those increasingly harder to find, hands-on Creative Directors, that can explain it and create it, in equal measure. I manage creative teams effectively but have an insatiable need to work with pencils everyday.

I've been fortunate to work on a range of projects that include designing, developing, shooting, planning, managing, producing and creative directing for 5 years in Finance, 6 years in Auto, and 8 years in Adtech. With projects designed for Legal, Pharmaceutical, Fashion and Retail brands as well as several not-for-profits.

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Expertise & specialities

  • Brand design and stewardship
  • Logo design and development
  • Conceptualization and problem solving
  • Creative and art direction
  • Design leadership and project management
  • Presentation and storytelling design
  • Analytical graphic design
  • Research methodologies
  • Communication Design
  • Social networking
  • Small-screen design
  • Data visualization
  • Typesetting and layout
  • Figuring it out and getting it done

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